DIGITAL MENU IN 2021: A SAFE INVESTMENT
Traditional printed menus have been replaced by digital menus, which are customizable and easily accessible. Besides, they allow the restaurant to update the menu and improve its experience during the meal.
With easy navigation and no physical contact, the digital menus with QR codes are menus that customers can use easily. Customers can look at an online digital menu, where they find all the available options they are looking for. These digital menus with QR codes do not require physical contact, which translates into a safer experience for all involved for all customers.
Customization on the menu changes has, thus, become a more straightforward task. Menus for happy hours, Sunday brunch, and unique categories are now just a click away. With the possibility of changing on the go, it’s easy to remove items from the menu, avoiding the customer’s frustration when asking for something no longer available on the menu.
Thus, we see an improvement in the restaurant experience for both customers and employees. Personalizing the customer experience ends up being a vital marketing function in the catering industry, as catering establishments need to continually update their offers and services based on consumer behavior and preferences.
The traditional printed menus have been replaced by digital menus, which are customizable and easily accessible. Besides, they allow the restaurant to update the menu and improve its experience during the meal.
With imenu, the customer uses a digital menu using the QR Code without installing any app, using only the personal mobile.
How does it work for the client?
Steps to use a QR code
- The client scans the QR Code from the digital menu with mobile.
- The customer can view the digital menu of the restaurant and choose what to order.
- He then places his order and waits for it to be delivered to the mentioned address.
The digital menu can be made of several dishes, such as meat or fish dishes,
drinks, desserts, among many others, to facilitate the customer’s experience. Each food category, in turn, can be presented by images, videos, or text.
Thus, all menus can be customized to the restaurant’s image, which can configure various menus for any time of day or a specific day of the week. It is now also possible to schedule and highlight a food category such as day or week dishes.
This is a hassle-free and straightforward platform that does not involve downloading any application.
The menu image can be customized according to the restaurant, allowing the validation and growth of the brand with the customers. The digital menu’s fundamental objective through QR Code for restaurants is to promote constant digital communication between the establishment and the customers. Also, this solution strives for sustainability by reducing the use of paper.
The benefits of having a digital QR Code menu are as follows.
The high flexibility and autonomy of using the digital menu through QR Code provide customers with a more secure experience when visiting any restaurant. By scanning a QR Code in a restaurant, customers can access the menu on the go smartphone quickly than the traditional menu, conveniently and efficiently. But other advantages are as follows:
1 – Improves the client experience
QR menu Provides user experience by providing instant access to the menu through the smartphone. Considering the changing behavior of consumers and the technological evolution, this digitalization process becomes natural and almost intuitive for customers.
2 – No physical contact
No physical contact Is made between persons, and every person follows the guidelines, and it saves time for both restaurants and creates a more seamless experience.
3 – Well Detailed Menu
With the usage of this system, the menu can be presented in a detailed and way. These details may include ingredients, nutritional information, prices, preparation time, among many others. The possibility of having access to an enormous amount of information and the ease of use of the system provides the customer with a better experience.
4 – Easy ordering Process
Digital menus are just a single click away, so customers do not have to wait in long queues to place their orders.
5 – Content management from anywhere
It just requires the internet, and now it is possible to configure and monitor the system from sitting anywhere in the world. The content can be managed and changed as per requirement.
6 – Reduction in time-wasting
Using digital menus, not only is it possible to reduce the waiting time for customers who are looking to order food, but it is also possible for them to be, in a way, in control of the order itself.
7 – Less Waste Generated
The digital menus are also environmentally correct, as they avoid the waste generated by traditional brochures and other menus.
8 – Instant content adaptation
Using this system, it is possible to update and edit the price list and another menu quickly whenever you want.
9 – Integration with existing software
The digital menu can be integrated with the restaurant’s current pos (Point of sale) system. This generates better insights and data for restaurants as well as a better customer experience.
10 – Revenue increase for the restaurant owners
Consider all the benefits the digital menus have over the traditional menu. It saves cost almost in every way, from paper cost to having less management staff to look for customers every restaurant can see growth in revenue year over year. And see a sub growth in the online business.
11 – Multi-language Menu
The digital menu through QR Code allows the presentation of the menu in many different languages, facilitating customer access to it.