What makes your restaurant different?
The restaurant industry is more competitive than ever before, with so many culinary alternatives and dining styles available to customers. Restauranteurs must start becoming creative to make their restaurants stand out from the competition if they want to develop a thriving, successful, and long-term business in the foodservice industry
If other eateries like yours open in the area, you’re doing something well! But how can you differentiate your company from new competitors?
These four ideas are useful.
1. Be the geek in your neighborhood
Don’t just keep up with technology developments; go ahead of them. Become a trailblazer who paves the way for other businesses in your community. Keep up with what’s going on in the world of business and implement the greatest ideas.
In the restaurant business, don’t be a follower. Make sure you’re ahead of the curve when it comes to industry trends.
You could be the first in your town to use online booking or e-gift certificates. Digital wallet payments may be the next big step for more daring restaurants.
Each new technology should be thoroughly researched, as well as how it has fared in other sectors. Then, by incorporating the best ones into your restaurant, you’ll be sure to turn some heads.
Learn about responsive web design to make your restaurant’s website the finest in town.
A trendsetter is remembered by everybody.
2. Marketing behind-the-scenes
So much is often left to the imagination of restaurant patrons. Those kitchen doors have an enigmatic aura about them.
Build your restaurant’s image beyond what the majority of customers see. Show them how much effort goes into making your meal unique.
This is where your website and social media come in handy. Facebook, Twitter, and Instagram (for more on Facebook, see how Your Restaurant’s Facebook Page and Website Can Be Friends) allow for candid behind-the-scenes images.
Consider showcasing a prototype of a new recipe or hosting a special tasting session to showcase your newest ingredients. Create a brand identity for your business by using your website and blog to convey firsthand industry knowledge.
Individuals are vital! Tell a tale about how your meal came to be. Who was your company’s founder, and what was the source of their inspiration? Quick online features will honor your most dedicated servers. Display handwritten notes and images from your most devoted clients.
Other restaurants may imitate your design, marketing strategy, and menu. Nobody can duplicate your company’s real-life personality.
3. Contribute to the community (without promoting it)
CSR (corporate social responsibility) is becoming increasingly significant in consumer decisions. Perhaps the Internet has made us more conscious of our influence, or perhaps the recent recession has taught us the importance of banding together. In any case, this is a fantastic opportunity for restaurants to generate favorable publicity while also making a real difference.
Helping those in need will make you stand out in your neighborhood. It could range from catering a charity event to donating unsold ingredients to a local shelter. It could also be environmentally conscious, such as limiting your menu to locally sourced, organic ingredients.
Giving back doesn’t always have to be costly. The hidden benefits will almost always save you money over time.
Using charity as a marketing approach is rather common. The under-the-radar aspect is keeping it hidden. Allow other people to speak for themselves. It is impossible to go undetected when you do something nice for someone else. Instead of being merely another promotional strategy, the humble attitude shows you care about making a real difference.
4. Features that enhance the value
This is a fantastic marketing strategy that many eateries ignore. Extra features that the customer does not expect, but at a low or free cost, are referred to as value-added.
Customers will talk about you if you surprise them with a “Wow Factor.”
The type of feature you select is determined by the concept and marketing plan of your business. A bookcase stocked with old novels and games is a terrific way to add value to a down-to-earth indie cafe without spending a dollar. Hiring a real steelpan musician for a classy Caribbean restaurant could be your ticket to a busy dining area.